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Netroots: Online Progressives and the Transformation of American Politics (Media and Power), by Matthew Robert Kerbel
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The progressive "netroots," fueled by bloggers writing on websites like the Daily Kos and working through online organizations like MoveOn, are on the verge of spearheading a revolution that may well define the coming political era. Still, their purpose, goals, and track record remain largely misunderstood. This book provides an understanding of the loosely affiliated groups that collectively call themselves the progressive netroots: who they are, what they hope to accomplish, what they've done so far and how likely it is they will succeed in a plan so audacious it would result, if realized, in the transformation of America from a television-focused, center-right nation to an Internet-focused, center-left nation. Netroots weaves together a range of evidence and arguments to shatter conventional myths about this online movement. It explains why the left is better positioned than the right to take advantage of the decentralized nature of the Internet. As progressive candidates make uneven progress toward winning elections, the progressive netroots are working to drive media narratives and building real and virtual communities of activists that will contribute strongly to electoral success. Netroots documents the achievements of this emerging political force through an engaging analysis told with an eye toward history and in the bloggers' own words.
- Published on: 2015-12-03
- Released on: 2015-12-03
- Format: Kindle eBook
Review
"We have a new generation of progressive activists on the rise, and this book brings us many of its newest, brightest stars, unafraid to take on existing orthodoxies as they seek to build an effective movement for the twenty-first century." -Markos Moulitsas, Daily Kos"
About the Author
Matthew R. Kerbel is professor of Political Science at Villanova University and author or editor of six books on politics, the mass media, and the presidency, including If It Bleeds, It Leads: An Anatomy of Television News and Get This Party Started: How Progressives Can Fight Back and Win. He worked as a radio and television news writer for outlets including the Public Broadcasting Service in New York City, and received his Ph.D. from the University of Michigan.
Most helpful customer reviews
3 of 5 people found the following review helpful.
Just right
By Paul Baumbach
I've heard Professor Kerbel speak, and he is incredible. I therefore was not surprised to find his book excellent. I was actually pleased to see a RedState founder to find it disappointing. This merely reinforces Kerbel's point that the right simply doesn't get the net. Reading Netroots drove me to sign up for DailyKos and to start posting.
4 of 9 people found the following review helpful.
Sloppy research, bad facts.
By Joshua Trevino
A friend who got this book, unsolicited, in the mail called it "a book about what the progressive left and the professors who love them." It is apparently being sent gratis to all members of the APSA Political Communications section, in the hope that it gets used as a textbook. The problem, as the recipient whom I know noted, is that "It's nearly useless as an academic book."
To pick just one example of the factual errors and badly prejudicial writing that riddle this tome, consider the following passage, from page 47:
"With a more centralized structure that is something of a throwback to the electronic media of the twentieth century, the right blogosphere is Microsoft Windows to the progressive blogosphere's open source operating system, Unix. For instance, the popular conservative blog RedState, whose interactive qualities echo those of Daily Kos, was created by a 527 group (a tax-exempt organization established to engage in political action) and is owned by a conservative publishing conglomerate whose holdings include the Evans-Novak Political Report and the Conservative Book Club."
As the man who conceived of RedState in March 2004, and co-founded it with Mike Krempasky and Ben Domenech in July 2004, I'm astonished to learn that our efforts were funded by a 527 -- instead of from our own pockets, as seemed the case at the time. We did, in fact, found a 527 later, to comply with the laws on fundraising for selected candidates -- but at no time was RedState funded or supported by anything but what we could spare from our own household budgets. This remained true until the website was purchased by Eagle Publishing (long before which I'd left the site) sometime around December 2006.
The bottom line here is that RedState, at least, was as much a bottom-up, "open source," grassroots operation as anything on the left -- and achieved its material success, leading to its corporate purchase, as such. The point that Kerbel tries to make is invalidated by the truth about the very example he chooses.
Professor Kerbel might know this if he'd done basic research. But this isn't a scholarly work. It's a shabby polemic on "the progressive left and the professors who love them." Find a friend who's received it for free -- there are plenty of them -- but don't squander your money on this inaccurate and deeply flawed effort.
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